Scholarly journal and other articles covering all subject areas. Full text.
Core IMC Periodicals
Advertising Age (Online)
Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
Journal of Marketing Research
Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
Advances in Consumer Research
Presents a selection of papers presented at the Annual Conference of the Association for Consumer Research, chosen by the editors.
International Journal of Advertising
Provides a forum for the discussion of important issues & for the interchange of ideas on all aspects of advertising & marketing communications. Both academic & practitioner perspectives are represented.
Psychology & Marketing
Original research and review articles dealing with the application of psychological theories and techniques to marketing; exploration of issues of law, ethics and values in psychology and marketing, case studies and cross-cultural reports.
Articles from the Baltimore Sun (1990-present), Christian Science Monitor (1988-present), New York Times (1980-present), Wall Street Journal (1984-present), and Washington Post (1987-present). Full text.
Previously known as LexisNexis. Access to major U.S. and international news sources, SEC filings, company reports, case law, and government documents. Full text.