An effective and responsible organization considers the needs and context of its community (made up of local citizens, stakeholders, or other interest groups) while making decisions. Community engagement can be regarded as a challenge to economic profitability, but these priorities can be "mutually reinforcing, rather than necessarily a trade-off." This page features a few books and journals to help business professionals examine relationships between organizations and their communities.
Visser, Wayne. "Public Interest." The A to Z of Corporate Social Responsibility. West Sussex: John Wiley & Sons, 2007. 381. Print.